Rebecca Lawless

Meet Rebecca Lawless, a problem-solver at heart and a Business Analyst by profession. Her work ensures that systems are not only effective, but intuitive, practical, and built on real-world feedback. 

Her preferred way of working? Agile methodologies, with a strong focus on prototyping and pilot testing. For Rebecca, the key to successful delivery is validating early and reducing rework later. “Testing ideas with users before broad rollout is the smartest way to improve success rates and avoid costly surprises,” she explains. 

Rebecca doesn’t just deliver results, she anticipates challenges and opportunities that may be overlooked.  “BAs uncover the true nature of a business problem. We dig beneath assumptions and surface the real challenges that need solving. That clarity helps organisations focus on the right goals.” 

She loves how seamlessly AI integrates into everyday work. As a Business Analyst, she’s always asking countless questions to identify issues and find the best solution. AI has transformed research from knowing exactly what to ask, to simply starting a conversation and building understanding step by step. 

Her hidden skill? She’s trained in personal colour analysis and can help you find your most flattering shades. “When someone wears their best colours, they look more vibrant, even if no one can quite put their finger on why.”